História do Hip-Hop Tuga

Projects

Worldwide gallery
Immersive installations
Nightlife

Challenge: After a record-breaking festival on 2017, we had the task of bringing back the 'Hip-Hop Tuga' format for the ultimate show in Altice Arena on 2019. To sell tickets or die tryin'.

Insight: We believe that we have a new mass media format in our hands: Hip-Hop. Through a tailor-made communication plan and a sponsorship from one of the greatest brands in Portugal, we want to build Hip-Hop as an event concept and a new form of art, breaking stereotypes and decontextualizing the ghetto as a cultural trap.

Action: All advertising formats (TV/digital), media buying & strategic approaches were made possible by Live Content & Faded.

30+ years of portuguese Hip-Hop, 40+ customized illustrations, 1 TV Ad and a long-term video strategy for the brand. We're grateful for being part of history.

To ensure that the event will sell out tickets, Live Content pushed several tactical bursts of advertising and creativities throughout TV, Facebook, Instagram and Google.

This has been provided to you By The People.